Website Design for Road Angel Group
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Client: Road Angel Group
Background
Road Angel are one of the UK’s leaders for innovative GPS based products for the consumer and commercial markets. By harnessing the power of this unique technology, their strategy is to make life easier and stress free for their customers.
As the UK market leader in safety camera and black spot locators, they are also becoming increasingly well known for their internet connected devices, tracking solutions and their brand new accident camera system Road Angel Halo.
Design Brief
Design and build a fully responsive e-commerce website for Road Angel Group. A modern and fresh look is needed along with large bold images to showcase the product range available to customers.
Design Solution
The website design focuses on the use of bold, full page width imagery to highlight key information about Road Angel products.
An image carousel on the home page delivers product messaging to customers.
A photographer was commissioned to shoot packshots of the Road Angels products and also lifestyle compositions of the products in use.
A suite of icons was developed to help to promote certain product features.
Using a combination of Wordpress and Shopp the website delivers a fully responsive and cross platform user experience. Customers are able to order products online, have access to a “My Account” area and be kept up to date with the latest product news and features.
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Aug '20
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