Explainer Video for Palmiero Design
Background About This Explainer Video
To maximise visitor engagement and response rates this Explainer Video was created for one of our pay-per-click landing pages. The video tells an intriguing story about a client named Pete who has been struggling with his marketing material. He has been disappointed with other design agencies and graphic designers until he discovered Palmiero Design who came to his rescue!
Design Solution
The design simply uses a mascot character drawn in a simplistic and friendly cartoon style. The bright colours are sympathetic to the overall corporate identity. The script for the story was written with a number of scenes in mind, each endorsing a specific message. Short lines of text are used to support the script that link with the voice-over and animated motion graphics. The duration of the video is set at 75 seconds, ensuring it is optimised to deliver the key messages. Clear and precise instructions point the audience to take specific action at the end of the video.
Other design projects produced for this client:
Client: Palmiero Design
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May '22
May '22
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