Catalogue Design for Orange Badge Bathroom and Stairlifts Mailer
Other design projects produced for this client:
Background
Orange Badge Mobility Solutions offer an extensive range of personal mobility equipment to a large customer base in the south east of England. Their main product lines include; Electric Scooters and Powerchairs, Manual Wheelchairs, Stairlift Systems, Reclining Chairs, Beds and Easy Access Baths and Showers.
Design Brief
To design a product catalogue featuring only bathroom and stairlift products:
- Product catalogue design and artwork
- A5 size with 20 pages
- Mailed out as a targeted 20k+ mailshot campaign to increase store footfall
- Including full product specifications & pricing
- Targeting age demographic 70 years +
- Not to patronise non-disabled market
Design Solution
Use of large lifestyle imagery to create the feel of high end products and engage target audience. High level service messaging and endorsements such as “Check a trade” used to promote the company and it’s products.
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May '22
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