Catalogue Design for Arc Tableware
Background
Arc Tableware are a leading wholesale supplier of tableware product to the food service market in the UK offering gastronomy and oenology products that meet the needs of restaurants, gastro pubs and premium hotels.
Design Brief
To produce a 244 page catalogue featuring the entire Arc product range. Product ranges to be distinguished by brands and divided into specific categories. – Design styling to be more exciting and highly appealing to the target audience. Choose imagery that will provide inspiration to customers by introducing them to new innovative ways in which the Arc products can be used.
Design Solution
A complete design overhaul with cleaner use of typography allowing more easy to read product information. Colour coded categorisation with clear typographic content indexing to help readers find information quickly. Landscape design resulting in more satisfying layouts making pages easy to turn for such a large multi-page publication.
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