Catalogue Design Planning Guide
If you are about to embark on producing your first product brochure this Catalogue Design Planning Guide will escort you through each and […]
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Your entire catalogue design & production process taken care of from start to finish. Find out how. Call us now to discuss your catalogue - 01908 265055
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Unlock the potential of your marketing material with a Free Design Review
You’ll find out where improvements are needed that will give all your communication material a huge boost
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We’ll preside over every page of your catalogue and present your products and services to make them highly desirable.
Clear, simple to read product information is key to every successful product catalogue. The result is an increase in orders. Here’s why…
It’s crucial that your customers can easily find specific product information in your catalogue design. As a matter of fact, using proven strategies and design layout techniques can increase your sales exponentially.
In the first instance you must make sure your product information is properly organised and easy to find. This is most important if your catalogue design has a large number of products spread over many pages.
Crucially, you should separate your products into relevant categories where applicable.
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Highlight the key benefits that your products have to offer
Make it absolutely clear how your products solve a particular problem.
Explain how they can make life easier. Or simply express the feelings and sensations that will be experienced by your customers if they posses what you’re selling. This will create an emotional connection and more likely to convince them to buy from you.
Leave out any unnecessary detail or descriptions which might add to confusion or are otherwise unimportant to the customer.
What to include as part of your catalogue design?
Here’s a quick-fire list of the most important aspects your catalogue must contain
- Simple product categorisation
- Clear, easy to read product information
- Highlight the key benefits your products offer
- Clean, uncluttered page layouts
- Meaningful infographics and statistics
- High quality product photographic images
- Well drawn, easy to understand diagrams
- Clear call to action statements
How Can Palmiero Design Help You?
With over 25 years’ experience, our catalogue design knowledge can help stimulate your product sales so that your business will thrive.
As a customer you can be completely certain that we will design your catalogue to meet all your key aims and objectives. Palmiero Design will follow your design brief very carefully and create professional page layout options that are totally suited for your target audience.
Working from your product list we generate the artwork layouts for all the pages of your catalogue. Electronic pdf proofs are supplied to you for checking. We will include all the adjustments and corrections needed until you are 100% happy with the end result – all at no extra cost.
Once proofs are approved, print-ready artwork files are released for production. We can take care of printing too and advise on specification for materials and finishing.
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Work with Us
Everything starts with a briefing. Let’s review and confirm:
- How many products you have and how they are to be categorised
- Provide a clear description of your target customers
- Explain how your customers benefit from your products and services
- How your customers can buy from you
- How you compare to your competition
- Existing literature samples
On your behalf, Palmiero Design has the skills you need to help encourage your audience to:
- Contact you to find out more
- Share your catalogue with others, as well as
- Buy from you
From initial design concepts, artwork layouts and proofing - all the way through to print production and delivery.
Now is the time to renew your catalogue design. Achieve vastly improved sales with a new catalogue from Palmiero Design. Why not get in touch today on 01908 265055
Our Promise to Deliver Results
At Palmiero Design we offer a no risk design guarantee to all our customers.
If you are not completely satisfied with our design solutions, there's no fee.
Excellent Reviews Rating
Work with catalogue designers who have an excellent Reviews rating and are highly recommended by many companies across a variety of industry sectors
Request a fixed price quote for your Catalogue now
Remember, you pay for work only when you are 100% happy with your designs.
Simply leave details of your design brief below
(Please complete all sections marked with an *)
Or call now to discuss your project with expert catalogue designers on 01908 265055
Recent Catalogue Design projects from our portfolio
Click below to see some of the catalogue design projects we have produced for our clients
Image Retouching and Cutouts
Transform the appearance of product images to strengthen the impact of your catalogue.
- Product image cut-outs – Remove unwanted, distracting backgrounds. This will help your products jump off the page.
- Add natural shadows and reflections – Increase your product appeal using clever enhancements that give a more realistic appearance.
- Image retouching – Remove unappealing blemishes and imperfections to enhance your catalogue images. Your products will look more desirable as a result.
- Colour adjustments – boost the intensity of colours within your images to strengthen their impact. Change colours completely to show different colour-ways. This will save on expensive new photography costs.
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Convert your catalogue into an online e-catalogue
Easy to publish on your website and other digital channels - just like this sample
- Strengthen your catalogue’s exposure – We take your catalogue pdf files and transform them to give your audience an enhanced experience. They look amazing on all devices and social channels too.
- Host your catalogue on your website – See e-catalogue samples here: PDF Page Flip Publications.
- Share your catalogues on social media – Once your page-flip e-catalogue is published share it on all your favourite social media platforms; Facebook, Twitter, Instagram, and more.
- Make your catalogue more accessible – Let your readers explore your catalogue content in a familiar way. Harness the power of digital publishing to reach a much wider audience.
Are you struggling to brief your catalogue designer?
Claim your free guide with step by step tips and advice to help you compile a thorough project brief
- Helps communicate at the outset exactly what you want to accomplish
- What your designer needs to know to make sure nothing is missed
- Find out what resources to give your designer before they start work
- Why providing demographic details about your customers is important to achieve the best results
- What to expect from your designer when finished before you part with your money
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Palmiero Design Blog
Our blog has lots of interesting articles along with some great design and marketing tips - have a look around...
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